Times Square ad featuring pregnant author covering nipples with cookies ‘too much’ for billboard owner

This ad bought child bumped.

A Times Square commercial of a pregnant cookbook author exposing her stomach and covering her nipples with cookies was taken down after simply 72 hours, the author stated on Instagram.

Clear Channel Outdoor determined the 45-foot digital billboard picture of Molly Baz hawking “lactation cookies” was “inappropriate,” Baz stated in a submit.

The ad was for Swehl model cookies produced from elements believed to stimulate milk manufacturing like oats, fennel, and brewer’s yeast with the tagline “Just add milk.”

Times Square billboard featuring a pregnant woman covering her breasts with two oatmeal cookies.
The eye-catching Times Square billboard, a partnership between cookbook author Molly Baz and breastfeeding and being pregnant startup Swehl, was deemed “inappropriate” by billboard supervisor Clear Channel Outdoor and swapped with a much less revealing picture. Swehl

Baz formulated the recipe as a part of a team-up with the being pregnant and breastfeeding startup.

It didn’t take lengthy for attention-grabbing ad to get replaced by Clear Channel Outdoor, which owns and oversees many billboards in Times Square and elsewhere round NYC.

Brex, a San Francisco-based fintech firm which organized for the position of the ad, acquired an e-mail from the corporate that the ad had been “flagged for review” and was swapped with a much less revealing picture from the marketing campaign, The New York Times experiences.

“Turns out these big ti—es and preggo belly were a little too much for times square,” the “More is More” author wrote on Instagram Saturday.

The markedly much less revealing alternative photograph exhibits Baz smiling in her kitchen, her stomach nonetheless prominently seen however her chest now lined by a purple crop-top and a brief, pink button-down shirt.

A pregnant woman in an open yellow shirt lays on a couch holding a cookie.
Baz’ lactation cookies are produced from elements believed to stimulate milk manufacturing like oats, fennel, and brewer’s yeast. Swehl

“Extremely disappointed and yet not at all surprised that our cheeky little breastfeeding empowerment campaign was deemed “innapropriate” [sic] by @clearchanneloutdoor and our billboard eliminated after simply 3 days,” she continued.

Baz identified that Times Square billboards displaying just a little pores and skin is nothing new and she or he theorized the context of the picture is what bought it pulled.

“Take one look at the landscape of other billboards in Times Square and I think you’ll see the irony. Bring on the lingerie so long as it satiates the male gaze,” she wrote.

Time Square advertisements for manufacturers like Michael Kors, Rocawear and Calvin Klein routinely function scantily clad fashions each ladies and men peddling every thing from underwear to underwear to athleticwear.

An ad with a pregnant woman covering her breasts with oatmeal cookies standing below the text "Just add milk"
Baz factors out that billboards featuring practically bare fashions is nothing new in Times Square, and posits the explanation her ad was eliminated was as a result of its context wasn’t meant to be titilating. Swehl

Despite the setback, Baz says she’s undeterred.

“Are we outraged? Yes. Will that stop us from celebrating the miracle and magic of motherhood this weekend? F————-k no.”

Clear Channel Outdoor didn’t reply to a request for remark.

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