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Liquid Death giving away $400K fighter jet to lucky winner, unlike Pepsi’s 1990s debacle

A beverage firm is giving away a jet to one lucky winner — for actual this time.

Liquid Death introduced a well-recognized contest Tuesday the place the prize is a $400,000 fighter jet.

“This summer, Liquid Death is doing something no other beverage company has done in history: giving away an actual jet. Yes,” the canned water model introduced on social media, in a not-so-subtle dig at Pepsi’s failure to comply with via on the identical promise in 1995.

The “100% real jet” — dubbed The Dehydrator and emblazoned with the model’s cranium emblem — is a retired US navy Aero L-39C Albatros that was utilized in coaching missions.

While the glossy aircraft doesn’t have weapons capabilities, it may possibly high speeds of 470 miles per hour.

The "100% real jet" -- dubbed The Dehydrator and emblazoned with the brand’s skull logo -- is a retired US military Aero L-39C Albatros that was used in training missions.
The “100% real jet” — dubbed The Dehydrator and emblazoned with the model’s cranium emblem — is a retired US navy Aero L-39C Albatros that was utilized in coaching missions. CNBC

“It’ll relieve you of your bodily fluids and make you empty your stomach,” a Liquid Death-drinker actor mentioned within the promo video.

The six-figure contest is akin Pepsi’s supposed jet giveaway within the 1990s, however the soda firm failed to preserve its phrase, leading to a lawsuit and the well-known Netflix sequence, “Pepsi, Where’s My Jet?”

Liquid Death founder Mike Cessario created the company in 2017.
Liquid Death founder Mike Cessario created the corporate in 2017. CNBC
The announcement was reminiscent to a similar campaign Pepsi launched in the 1990s
The announcement was reminiscent to the same marketing campaign Pepsi launched within the 1990s. CNBC

Pepsi launched the competition promising a plethora of prizes starting from baseball caps to T-shirts and even mountain bikes — and a military-grade Harrier jet because the surprising grand prize.

Desperate gamers purchased up hundreds of bottles and 12-packs of the soda in hopes of profitable the fighter jet earlier than Pepsi lastly admitted that the competition was nothing greater than a joke.

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“But Liquid Death is not joking at all,” the advert states.

To drive the purpose dwelling, the water firm included the sensible query “Is this a joke?” on the high of its Frequently Asked Questions section.

To enter, participants only have to buy Liquid Death products from a brick-and-mortar store and submit the receipt to the company.
To enter, individuals solely have to purchase Liquid Death merchandise from a brick-and-mortar retailer and submit the receipt to the corporate. CNBC

“This is 100% real. You won’t have to take us to court to get a jet,” it answered.

Although a pilot isn’t included within the package deal, the winner will even take dwelling six months of free hangar area outdoors Chicago, a Liquid Death flight helmet and a 12 months’s provide of the canned drink.

To enter, individuals solely have to purchase Liquid Death merchandise from a brick-and-mortar retailer and submit the receipt to the corporate.

Each merchandise is value one entry, with a most of 400 entries allowed per participant.

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