Sales of Graham Norton’s wine are booming as drinkers more and more search out well-known alcohol manufacturers.
The TV presenter’s GN label, which he launched a decade in the past, bought greater than 3.7 million bottles final 12 months, in response to New Zealand maker Invivo.
The firm had to purchase extra vineyards this 12 months to fulfill demand.
Sales within the decade that Norton’s wine has been on sale are anticipated to achieve 20 million bottles by the top of December.
He mentioned, ‘I don’t simply put my identify on the wines, I’m so concerned and love being part of the method.’
Huge success: Sales of Graham Norton’s wine are booming as drinkers more and more search out well-known alcohol manufacturers
But the 60-year-old, who pours his wine on his discuss present, faces competitors from different celebrities.
Last 12 months’s quickest rising alcohol model can be Kylie Minogue’s personal wine – launched three years in the past – promoting 4 million bottles.