Apple Inc. unveiled its highly anticipated augmented reality/virtual reality (AR/VR) headset named Apple Vision Pro at its annual Worldwide Developers Conference (WWDC) on June 5, marking a significant change in the company’s lineup of consumer electronics .
The device, which is a standalone computing device being touted as a ‘spatial computer’ and not just a headset, includes a 3D camera and spatial audio, and aims to revolutionize the user’s interaction with the digital world. The direction is set, blurring the lines between reality and digital. Experience.
Tim Cook touted the new headset, noting that “you’re no longer limited by the display.” Another executive at the presentation deemed it “the most advanced personal electronics device ever”.
The device features the company’s M2 chip and optics that were created in collaboration with Zeiss and includes a 4K-capable OLED display.
Apple Vision Pro uses machine learning as well as a neural network to capture and create a 3D digital persona for conference calls and conversations on the device’s “spatial experiences”, which run on an operating system called Vision OS. The name has been given.
The electronics and software giant is also partnering with Disney to bring exclusive experiences to the device.
The Apple Vision Pro costs $3,499 and will be available in early 2024.