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$990 for flip-flops? Cheap footwear gets designer makeover, becomes summer’s hot fashion statement

We’re coming into a unique type of flop period.

Once reserved for poolside lounging, seaside outings or strolling residence from a pedicure appointment, the standard flip flop is en path to change into the chicest shoe of the summer time.

“For some reason the flip flops make you look cooler, like wearing an evening dress and flip flops,” Ancient Greek Sandals co-founder and designer Christina Martini advised Business of Fashion.

“We’ve seen that a lot lately, that creates an appetite for it.”

Trendalytics information exhibits that searches for the easy sandal have been up 12% final month whereas queries for platform and kitten heel flip flops have soared 225% and 700% respectively this spring, per BoF.

This week, Havaianas, which has manufactured traditional $20 rubber flip flops for six a long time, is launching its third designer collaboration this week: a group with Dolce and Gabbana, which options an array of flops within the luxurious model’s eye-catching patterns priced at $138.

The 2000s are back! Kim Kardashian is seen sporting a pair of flip flops during a beach outing in 2007.
The 2000s are again! Kim Kardashian is seen sporting a pair of flip flops throughout a seaside outing in 2007. WireImage
Trendalytics data shows that searches for the simple sandal were up 12% last month while queries for platform and kitten heel flip flops have soared 225% and 700% respectively this spring, per BoF.
Trendalytics information exhibits that searches for the easy sandal have been up 12% final month whereas queries for platform and kitten heel flip flops have soared 225% and 700% respectively this spring, per BoF. Jiri Hera – inventory.adobe.com

“Being part of people’s lives again is a must for us,” Maria Fernanda Albuquerque, the vice chairman of world advertising at Alpargatas SA, the dad or mum firm of Havaianas, advised BoF.

“Flip-flops are super on trend, so we need to ride this wave.”

High-end designers like Gucci, Tory Burch, Prada, Chanel, Loewe and The Row are cashing in on the flip flop frenzy.

The Row’s trendsetting $990 leather-based Ginza sandal has lengthy reigned as the most well liked flip flop available on the market with a thicker sole, however the low-profile City shoe, as seen within the model’s pre-fall 2023 present in Paris, seemingly spurred a thong revolution.

That same season, Burberry and Gabriela Hearst debuted flops on the catwalk, and in 2023, Jennifer Lawerence sported a pair of thong sandals on the Cannes Film Festival purple carpet.

“I used to only wear flip flops home from pedicures, it wasn’t something that I’d walk around in all day,” content material creator Rachel Cohen Smolyar, who beforehand labored as a purchaser for Bergdorf Goodman, advised the outlet.

“But obviously when big brands like The Row are pushing a shoe, people are going to buy them.”

“I used to only wear flip flops home from pedicures, it wasn’t something that I’d walk around in all day,” content creator Rachel Cohen Smolyar, who previously worked as a buyer for Bergdorf Goodman, told the outlet.
“I used to only wear flip flops home from pedicures, it wasn’t something that I’d walk around in all day,” content material creator Rachel Cohen Smolyar, who beforehand labored as a purchaser for Bergdorf Goodman, advised Business of Fashion. butus – inventory.adobe.com
Fashionistas are fawning over flip flops — and paying big bucks for the hot footwear.
Fashionistas are fawning over flip flops — and paying large bucks for the hot footwear. @clairrose/Instagram

And, in an interval of fashion the place the informal has change into subversive — like enterprise informal branded as “corp-core” — it’s no shock conventional flip flops are en vogue.

“There’s so much conversation around dad sneakers and Crocs and kitten heels making a comeback, but there’s something quite physical about people’s disdain for the flip-flop, which makes them more radical,” Biz Sherbert, podcaster and fashion extraordinaire, advised Vogue.

Flip flop cynics have decried the carrying of merchandise, particularly in main metropolitan areas the place the streets are often filthy. But the place you may need been although a “disgusting freak” for sporting the sandals, now, it’s excessive fashion, even when offered for a low price.

J. Crew, Mango and Old Navy, per BoF, have debuted their very own leather-based, or fake leather-based, variations of the thongs, whereas millennial nostalgia-inspired Floteez flops, emblematic of the present Y2K obsession, can be found for sale at Free People.

Flip flop cynics have decried the wearing of item, especially in major metropolitan areas where the streets are frequently filthy.
Flip flop cynics have decried the carrying of merchandise, particularly in main metropolitan areas the place the streets are often filthy. gallofilm – inventory.adobe.com

“They’re so deeply utilitarian,” Sherbert continued. “You roll up to the bar in a pair of Havaianas and you still look good? That’s cool. The casual signaling that you’ve been to a different destination recently is very chic. You just walked off the airplane and now you’re going about your business? It’s unmatched.”

She added: “Once you start wearing them, you realize that you’ve been a loser for not wearing them all along.”

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